Why You Need a Style Guide (and a Sample One to Get You Started!)

What’s a style guide? Style guides, in the most general terms, govern the written content that a brand produces. These documents give guidelines for how written materials should be written, edited and translated. Style guides give recommendations on tone, style, voice, grammar, punctuation and other writing conventions. A strong brand with a cohesive voice will […]

Use These Three Techniques to Make Email More Efficient

Email is the double-edged sword of the business world. It allows communication with anyone at any time. That’s also the problem. We can send and receive emails 24 hours a day, 7 days a week. And it’s even harder in our industry. With the increasing globalization of business, especially within the translation and interpretation sector, […]

The Power of Networking via Social Media

I’ve been to various translator get-togethers over the past few years, some organized by translator associations, some via social media. The surprising thing is that many translators out there are rather scared of social media, especially Facebook. When I start expounding about the fantastic advantages that can be found there for translators (and interpreters, of […]

Setting Attainable Goals to Achieve Work-Life Balance

The freedom of freelancing may be what attracted you to freelance work from the beginning. But are you so busy getting each project done and thinking about the next task at hand that you haven’t stood back to reevaluate your situation in a while? Does something need to change in your work-life balance? Is there […]

Batching Tasks to Increase Efficiency

We’ve all been there – an email comes in and you think to yourself, “I’ll just answer this real quick.” The next thing you know, you’re reviewing PDFs of invoices from last month because you needed to reference something in that email reply. One thing leads to another and suddenly it’s 4:30 in the afternoon […]

How to Bring in Clients with Inbound Marketing

Inbound marketing can be your secret weapon for gaining new clients. But first, let’s define the term and see how it differs from outbound marketing.   Inbound vs. Outbound Marketing In the chart below, I highlight the big differences between the two approaches.Outbound marketing is a more traditional marketing technique where you send “out” your […]

Dos and Don’ts of Cold and Warm Emailing

You’ve likely heard the terms cold emails and warm emails. They can help you attract new clients and build your reputation within your niche in the translation industry. But what are they? And how do you put them to use? Cold emails are emails to people with whom you have had no prior contact. These […]